Personal Data collected for the following purposes and using the following services:
Advertising
- Research and Analysis of Media (RAM) and Triboo Data Analytics Personal Data: Cookies; Usage Data
Analytics
- WordPress Stats, Adobe Analytics, ComScore Analytics, Google Analytics, GameAnalytics, Google Analytics with anonymized IP, HubSpot Analytics, SumoMe Content Analytics, Salesforce Analytics Cloud and Analytics collected directly
Personal Data: Cookies; Usage Data - Facebook Analytics for Apps and Unity Analytics
Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service - User ID extension for Google Analytics
Personal Data: Cookies - Flurry Analytics
Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service - Google Analytics Advertising Reporting Features
Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service - Google Analytics for Firebase
Personal Data: Cookies; number of sessions; session duration; Usage Data
Displaying content from external platforms
- Font Awesome
Personal Data: Usage Data - Google Fonts
Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service
Managing contacts and sending messages
- Firebase Notifications
Personal Data: various types of Data as specified in the privacy policy of the service
Platform services and hosting
- WordPress.com
Personal Data: various types of Data as specified in the privacy policy of the service
Registration and authentication
- WordPress.com Single Sign On
Personal Data: various types of Data as specified in the privacy policy of the service
Remarketing and behavioral targeting
- Remarketing with Google Analytics and Google Signals
Personal Data: Cookies; Usage Data
Tag Management
- Adobe Launch and Google Tag Manager
Personal Data: Usage Data - Segment
Personal Data: Cookies; Usage Data
Further information about Personal Data
Analysis and predictions based on the User’s Data (“profiling”)
The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
The User always has a right to object to this kind of profiling activity. To find out more about the User’s rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.
Contact information
Owner and Data Controller
Process Automation London Ltd, 898 Wimborne rd,
Bournemouth BH9 2DW UK
Owner contact email:
eb@processautomationltd.com
Cookies Policy
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.
For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of this Application and delivery of the Service
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Other activities involving the use of Trackers
Basic interactions & functionalities
This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
- Segment (Segment Inc.)
Segment is a tag management service provided by Segment.io, Inc. Personal Data processed: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant.
Measurement
This Application uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
- WordPress Stats (Automattic Inc.)
WordPress Stats is an analytics service provided by Automattic Inc. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
- Adobe Analytics (Adobe Systems Incorporated)
Adobe Analytics is an analytics service provided by Adobe Systems Incorporated. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
- ComScore Analytics (ComScore, Inc.)
ComScore is an analytics service provided by ComScore, Inc. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
- User ID extension for Google Analytics (Google Ireland Limited)
Google Analytics on this Application makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Application.
The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well. Personal Data processed: Cookies.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
- Flurry Analytics (Flurry, Inc.)
Flurry Analytics is an analytics service provided by Yahoo! Inc.
This service is designed for mobile apps analytics and can collect various information about your phone, highlighted in the Flurry Analytics privacy policy.
If the User chooses to opt-out, Flurry will stop tracking data for the device identified by the provided MAC address and/or device identifier going forward. The analytics service tracking will stop across all applications within the Flurry network. Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy – Opt Out.
- Google Analytics Advertising Reporting Features (Google Ireland Limited)
Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users’ ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
- Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
- Google Analytics for Firebase (Google Ireland Limited)
Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google Ireland Limited.
In order to understand Google’s use of Data, consult Google’s partner policy.
Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.
This Application uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.
Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available. Personal Data processed: Cookies, number of sessions, session duration and Usage Data.
Place of processing: Ireland – Privacy Policy. Privacy Shield participant. - GameAnalytics (GameAnalytics ApS)
GameAnalytics is an analytics service provided by GameAnalytics ApS. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out .
- HubSpot Analytics (HubSpot, Inc.)
HubSpot Analytics is an analytics service provided by HubSpot, Inc. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out .
- SumoMe Content Analytics (Sumo Group Inc.)
SumoMe Content Analytics is an analytics and heat mapping service provided by Sumo Group Inc.
SumoMe Content Analytics is used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
- Salesforce Analytics Cloud (Salesforce.com, inc.)
Salesforce Analytics Cloud is an analytics service provided by salesforce.com, inc. Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
Analytics services managed directly by this Application
The services contained in this section allow the Owner to collect and manage analytics through the use of first-party Trackers.
- Analytics collected directly (this Application)
This Application uses an internal analytics system that does not involve third parties. Personal Data processed: Cookies and Usage Data.
Anonymized analytics services
The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.
- Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US. Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
Targeting & Advertising
This Application uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
- Research and Analysis of Media (RAM) (Research and Analysis of Media in Sweden AB)
Research and Analysis of Media (RAM) is an advertising service provided by Research and Analysis of Media in Sweden AB. Personal Data processed: Cookies and Usage Data.
Place of processing: Sweden – Privacy Policy – Opt out.
- Triboo Data Analytics (Triboo Data Analytics)
Triboo Data Analytics is an advertising service provided by Triboo Data Analytics. Personal Data processed: Cookies and Usage Data.
Remarketing and behavioral targeting
This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
- Remarketing with Google Analytics (Google Ireland Limited)
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie. Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
- Google Signals (Google Ireland Limited)
This Application uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from this Application with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users’ cross device behaviors.
If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google. Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).
Advertising industry specific opt-outs
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Owner and Data Controller
Process Automation London Ltd, 898 Wimborne rd, Bournemouth BH9 2DW UK
Owner contact email: eb@processautomationltd.com
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
This Application
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Application as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User’s browser.
Tracker
Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy policy relates solely to this Application, if not stated otherwise within this document.
Latest update: July 13, 2020